This spot was shot in Atlanta, Georgia. We wanted to show that the F-150 was more than a truck. The goal was to show that it could do more with its power assist, and many features. We decided to cast a barber because in the black community he is an icon and a voice in the community. This spot aired during the 2024 AFC championship game. Press play and check it out.

Dare to Discover was an exhilarating campaign that gave us the opportunity to collaborate with the talented female director, B’ Monet. Together, we crafted a heartfelt story centered around a couple and their vibrant brunch crew.

Filmed in the heart of Detroit during the fall, this spot is a true testament to the dedication and hard work of an incredible team who brought this vision to life.

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TD Bank x Ogilvy – A Black History Month Tribute

I had the privilege of producing this TD Bank project in partnership with Ogilvy—a hat tip to Alicia Rose, an executive with a deep-rooted art background. What made this project even more special was the creative leadership of James Thigpen, who served as both Creative Director and Director. Seeing his vision come to life for Black History Month was truly inspiring.

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HBCU Culture & Pride – Alabama A&M

This was an exciting project, and I was honored to serve as Executive Producer, bringing together an incredible team to make it happen. With the vision of some phenomenal creatives and the talent of DP Sam Brave behind the camera, we crafted a spot that celebrates the rich culture and pride of HBCUs.

Filmed on the historic campus of Alabama A&M—an institution steeped in tradition—this project was pure energy, passion, and culture. Simply put, it’s mad DOPE.

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More Than a Trophy – My First Project at Uniworld Group Inc.

This was my first project after joining Uniworld Group Inc., and it carried a powerful message—The Heisman is more than just a trophy.

With the iconic Tim Tebow lending his voice for the narration, we crafted a spot that was both unique and impactful. This project also gave me a deep dive into 3D scanning and design, offering invaluable lessons along the way.

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The Power of Word is more than a spot—it’s a rhythm, a pulse, a movement. Created for Black History Month 2023, this piece captures the soul of Black culture through the raw energy of spoken word. Every verse, every beat, every frame breathes life into the voices that have shaped history.

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I had the privilege of producing two powerful vignettes for a Rocket Mortgage campaign, filmed in LA with the phenomenal Rashan Ali. Under the visionary direction of Cam Busby and the cinematic eye of DP Sam Brave, we brought Executive Creative Director Yiriah Garcia’s vision to life. The result? A dynamic and impactful campaign—one that went on to win a Telly Award.

I Play Forever was a music video I directed and produced during the pandemic for Detroit hip-hop legend Royce Da 5’9", featuring Grafh. Set against the raw, urban backdrop of Detroit, the video was brought to life with the cinematic vision of DP Steven Smith. The project was an incredible experience, culminating in both the video and album receiving a Grammy nomination—an achievement I’m truly proud of. It was an honor to collaborate with a living legend.

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The Ford Truck Portfolio campaign, featuring the Maverick, was shot against the vibrant backdrop of Atlanta, Georgia. Our goal was to capture not just the essence of the vehicle, but also the energy of the city itself. Partnering with Quriosity Productions, director Cam Busby brought a keen eye for lighting and design, ensuring every frame told a story. The result? A visually striking and dynamic showcase of both power and place.

Ford: Out The Trunk was more than a campaign—it was a celebration. Honoring both the iconic Ford Mustang and the 50th anniversary of hip-hop, we crafted something timeless. With DJ Envy bringing the energy and stunning animation from First Fight, we created a commercial that felt as classic as the culture it represents. The result? A Telly Award-winning spot.

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Ford WALL ART for 2024 Essence Festival. Check it out with design collaboration with First Fight.

I’m fortunate to work on projects that let my creativity flow freely. These are a few of the projects I’ve had the privilege of producing, directing, and shooting. I hope you enjoy them. Take a look!

This video was shot at BLAC Media’s penthouse in Detroit, where I had the privilege of serving as executive producer. I brought Roddy and his entire team to the Motor City, with Peezy delivering a fire verse that elevated the project. Directed by the talented up-and-coming director Off Jimmer, this project was brought to life under Universal Music.

During the pandemic, I had the opportunity to direct and produce a music video for David Rainer featuring Jon Connor—a project that felt deeply personal and timely. In the wake of George Floyd’s killing, we set out to honor Black culture in all its beauty, resilience, and depth. This was more than a music video; it was a statement, a reflection, and a tribute to a powerful moment in history.